Awaken Your Inner Hero: A Brand's Guide to Cause Marketing
by Deepti Aravapalli
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About the Book
In a society driven by the idea of "saving the world," businesses have increasingly taken on campaigns aimed at doing just that. These efforts are collectively referred to as cause-related marketing, and have become a widely popular method of improving brand image over the past decade. However, creating a successful cause marketing campaign can be a difficult endeavor. This book is designed to help you implement a campaign that is in line with your brand and has the potential to not only drive sales for your business, but make a positive impact on the world. Through a series of case studies, this book explores the models and strategies of cause marketing that will help you awaken your own inner hero.
Features & Details
- Primary Category: Business & Economics
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Project Option: 6×9 in, 15×23 cm
# of Pages: 102 -
Isbn
- Hardcover, ImageWrap: 9781364154066
- Publish Date: May 14, 2017
- Language English
- Keywords cause marketing, cause-related marketing, marketing, business, socially conscious business
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