Executive Team

Rix Kramlich

Chief Executive Officer

Rix Kramlich is a software veteran and entrepreneur with unique and balanced experience in both large enterprise and start-up environments. He has 6 start-up exits to his credit and has held senior management roles in public companies such as Macromedia, i2 Technologies and ABB. Prior to Blurb, Rix was a co-founder and CEO of a fintech start-up that was acquired in September of 2017.

Creativity has defined Rix’s entire life as both a producer and appreciator. He grew up drawing and painting as a passionate pastime, which translated into a degree in architecture from the University of California at Berkeley. He became a practicing architect and embraced the first-generation of CAD technologies, which led to a product management role at a start-up in San Francisco that later became Macromedia. At Macromedia, which was later acquired by Adobe Systems, he managed a number of product lines including the creation and launch of its first bundled product, The Freehand Graphics Studio, targeted at the print market.

For the second part of his career, Rix bridged into the enterprise software market with experience in B2B markets such as supply chain, manufacturing and CRM with executive roles in marketing and business development.

Rix originally joined Blurb in October of 2017 to develop the business’ growth strategy and is now excited to lead Blurb to its next level of success in the capacity of the company’s CEO.

Rix Kramlich

Rix's favorite quote:
"Attitude is a little thing that makes a big difference."
—Sir Winston Churchill

Rix's first Blurb Book:
Bhutan: A Soulful Journey is a large format photo book that captures the beauty and soul of this unique place as seen through the lens of wife Sharon’s camera during her journey across the country by bike.

Paramita Bhattacharya

Chief Marketing Officer

Paramita Bhattacharya is a transformational global marketing leader, experienced in building and scaling business growth through a combination of marketing vision, go-to-market strategies, and operational management.

She has worked extensively across the technology industry including in the Americas, Europe, and China. Throughout her career Paramita has combined her expertise in creating customer experiences and brand innovation with integrated communications, partnerships, ecosystem development, and a customer-focused, data-oriented marketing framework to drive success.

A start in large advertising agencies such as McCann and JWT, gave Paramita a strong foundation in creative expression and brand storytelling. Her keen interest in the potential of visual & digital platforms and an MFA degree in Communication Arts, meant she was a natural early adopter of the digital technology revolution in Silicon Valley. For two decades, Paramita honed her craft at global Fortune 500 companies such as Adobe, Hitachi, and Nokia. Under her leadership, business growth was driven through award winning brand, website, digital, product, sales, and communications campaigns.

A storyteller at heart, Paramita enjoys the intersection of media, design, and technology and the creative possibilities it can bring. She is involved with CMO advisory boards and mentorship organizations and regularly speaks at industry panels and conferences.

Paramita joined Blurb in January of 2020 and is excited to lead the company into its next phase of market and commercial success.

Paramita Bhattacharya

Paramita’s favorite quote:
"Do not go where the path may lead, go instead where there is no path and leave a trail."
—Ralph Waldo Emerson

Paramita's first Blurb Book:
A special 16th birthday gift; a photo book depicting a mother daughter relationship, experiences, and journey through the years.

David Newhoff

Vice President, Product

David Newhoff is a purpose-driven product and technology leader with 20 years of experience building strong teams that deliver innovative technologies and delightful customer experiences. As VP of Product, he leads the product management and design team at Blurb.

David has a history of creating product cultures, built on his commitment to short customer feedback loops, strong biases toward actionable, data-driven insights, and measurable customer satisfaction. Recently at Kodak Alaris, he launched a new office for the Kodak Moments B2C business in San Francisco, leading the product, design, and full-stack technology, image and data science teams. During his time at HP, David built a new mobile team of product owners, engineers, and designers that launched top-ranking, cutting-edge photo creative, sharing, and e-commerce experiences on both iOS and Android. He also has SaaS experience, building publishing systems, document indexing/classification systems, and data visualization platforms.

His favorite product management advice? Fall in love with the problem, not the solution.

At university David studied History, Computer Science, and Art History. When he’s not focused on product, he loves travel, photography, sailing, hiking, soccer, and spending quality time with his family. He has two daughters who are, not surprisingly, the main characters in the many photo books he has created over the years.

David Newhoff

David’s favorite quote:
"Art is not what you see, but what you make others see."
—Edgar Degas

David’s First Blurb Book:
A Year at Sea - A sailing and photo travel log written during a year-long trip from Florida to the Caribbean followed by an Atlantic crossing to mainland Europe.