About

Across 25 years in sport and entertainment, I have learnt that events can be a powerful platform to connect and influence people. To get attention, motivate action, engagement and sales. However, I have seen that events often fail to deliver. The goal is not defined. The plan is not achievable. The influence is not evaluated.

Using my new ‘Experience Design’ methods, creating design-led, evidence-based events will have the influence they seek to make. They deliver on the promise, to the audience, for the event organisers, and their partners.

have learned a lot in 25 years, so I’m now looking to connect you to meaningful knowledge. I’ve learnt by working with talented people on some of the world’s major events, and I’m now looking to help you.

So I am focusing on helping event owners and industry leaders to succeed in the world of events. Helping people bring their best.

I now Advise, Design, and Mentor.

Creating influential events, and influential people.