Blurb® Streamlines Creation of Wall Decor with Introduction of the Free Blurb Wall Art Plugin for Adobe Photoshop
New tool enables users to seamlessly create custom wall art on multiple surfaces without changing workflow platforms
San Francisco, Calif.— October 20, 2020 — Blurb, Inc., an industry-leading e-commerce platform of print-on-demand books, magazines, wall decor, and digital services for self-publishers and creative professionals, today introduced the Blurb Wall Art Plugin for Adobe® Photoshop®, a new free tool that enables users to create stunning, personal custom wall art directly from Photoshop.
This new tool provides wall art options for canvas, acrylic and metal wall art in six dimensions, customized templates for ease of use and fast, easy uploading and purchasing options as well as seamless integration with Photoshop.
The Blurb Wall Art Plugin for Photoshop enables users to create professional quality wall art quickly and easily right inside Photoshop, avoiding complicated multi-platform workflows. Once the wall art is created, users can upload and order the finished product at Blurb.com.
“It lets creatives and consumers to make custom wall art while exploring new creative horizons. Using the new Wall Art plugin for Photoshop, users can give their best photos, illustrations and designs room to stand out as gallery-quality prints on multiple format options,” said Rick Bellamy, Chief Executive Officer of RPI, the parent company of Blurb.
“This exciting tool breaks down barriers for creative professionals and streamlines how they print wall décor,” Bellamy said. “It provides a seamless way for creative professionals to output wall décor directly out of Photoshop. They no longer have to go through preparing something for print and then moving to another platform in order to print the product. Now you can directly submit a finished image and have it turned into beautiful, high-quality wall decor.”
“The Blurb Wall Art Plugin for Photoshop improves workflows for users who want to do more with their creative work,” says Vijay Vachani, Senior Director of Product Management and Partner Ecosystem for Adobe Creative Cloud. “Now more than ever, creatives want to stay in their tool of choice. By integrating with Photoshop, Blurb is bringing its functionality directly to the application and saving customers’ time without sacrificing professional quality.”
Blurb’s new plugin was introduced today in conjunction with Adobe MAX 2020, the company’s annual creative conference and product showcase. This year’s conference is entirely virtual, highlighting the new realities of our working and living environments.
Indeed, the current pandemic seems to have heightened the nesting instinct among consumers. Reports point to consumers investing more in upgrading their homes.
“Wall decor certainly is part of that equation,” Bellamy said. “It helps them cope with the stress and tedium of being inside. This new plugin enables consumers to transform their own, familiar imagery quickly and easily into beautiful pieces of wall art.” The new plugin can be installed for free directly from the Marketplace in the Adobe Creative Cloud® desktop app.
For more information, visit Blurb.com/photoshop-plugin.
About Adobe MAX
Adobe MAX is an immersive, engaging digital experience that brings together the world’s most creative minds, industry luminaries, celebrities and musicians. MAX 2020 keynote speakers and presenters include Academy Award-winning filmmaker Ava DuVernay, director Taika Waititi, leading actor Gwyneth Paltrow, renowned photographer Annie Leibovitz, and recording artist Tyler, the Creator. Attendees will find inspiration in the 350+ live and on-demand sessions spanning 56 hours of free content across 10 tracks, which will include the much-loved Max Sneaks, a preview of technology innovation brewing in Adobe Research. Attendees will be able to connect with speakers and Adobe product experts in live chats, and a collaborative art project will build community with participants from around the world.
Blurb® is a self-publishing platform and creative community that enables individuals, creative professionals and businesses to create, publish, share, and sell high-quality photo books, trade books, magazines, and ebooks. Blurb is accessible across the globe with free, innovative book creation and layout tools. Using the Blurb Print API, content-focused organizations are able to offer their customers the ability to create and print branded custom books. Founded in 2005, Blurb has more than 2 million independent book authors worldwide with more than 22 million units shipped to 70 countries around the world. The company is headquartered in San Francisco and can be found online at Blurb.com. Reischling Press, Inc. (RPI), a pioneer in the personalized print services market, acquired Blurb in August 2020.