Creating Execution Superstars with Budgets Cut to the Bone
150 Solutions for Turbulent Times
by Bob Kaplitz
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About the Book
Praise from America's most prominent TV storyteller Bob Dotson, National Correspondent for NBC News Today Show and author of Make it Memorable:
"This book is timely and thoughtful, and perhaps more importantly, offers hope. Read this. It's a roadmap to better times."
Features & Details
- Primary Category: Business & Economics
Project Option: Small Square, 7×7 in, 18×18 cm
# of Pages: 160
- Publish Date: Jan 12, 2009
- Keywords TV news, cost cutting, broadcast journalists, cut to the bone, slashed budgets, Bob Dotson, TV promotion, TV, downsizing, anchors, reporters, superstars, Kaplitz
About the Creator
Senior marketing strategist specializing in developing and marketing strong brands. Lectures on marketing, international advertising, and new media at the University of Dallas Graduate School of Management. Recognized by the Dean for teaching excellence. Pioneered Learning Videos as part of an innovative consulting model using new technology to accelerate learning. Honored by the DFW American Marketing Association for innovative use of new media for business development. Nominated by the DFW Interactive Marketing Association as a judge for their prestigious annual event. He’s conducted global webinars for a London-based firm specializing in international marketing solutions. At their Los Angeles conference for marketing executives, Bob was rated as one of their top speakers. When a reporter, honored by the Radio TV News Directors Association as Best TV Investigative Reporter in the U.S. and Canada. Many of his stories appeared on the CBS Evening News.