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      View Creating Execution Superstars with Budgets Cut to the Bone by Bob KaplitzPreview
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      Creating Execution Superstars with Budgets Cut to the Bone

      150 Solutions for Turbulent Times

      by Bob Kaplitz

      This is the price your customers see. Edit list price

      Softcover
      Flexible, high-gloss laminated cover
      Hardcover, Dust Jacket
      Linen cover with full-color dust jacket and flaps
      Hardcover, ImageWrap
      Cover design is printed on the hardcover
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      About the Book

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      Practical ways to thrive in turbulent times when TV news and promotion budgets are cut to the bone.



      Praise from America's most prominent TV storyteller Bob Dotson, National Correspondent for NBC News Today Show and author of Make it Memorable:



      "This book is timely and thoughtful, and perhaps more importantly, offers hope. Read this. It's a roadmap to better times."
      Features & Details

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      • Primary Category: Business & Economics
      • Project Option: Small Square, 7×7 in, 18×18 cm
        # of Pages: 160
      • Publish Date: Jan 12, 2009
      • Keywords TV news, cost cutting, broadcast journalists, cut to the bone, slashed budgets, Bob Dotson, TV promotion, TV, downsizing, anchors, reporters, superstars, Kaplitz
      See More
      About the Creator
      Kaplitz
      Bob Kaplitz
      Dallas, TX

      Senior marketing strategist specializing in developing and marketing strong brands. Lectures on marketing, international advertising, and new media at the University of Dallas Graduate School of Management. Recognized by the Dean for teaching excellence. Pioneered Learning Videos as part of an innovative consulting model using new technology to accelerate learning. Honored by the DFW American Marketing Association for innovative use of new media for business development. Nominated by the DFW Interactive Marketing Association as a judge for their prestigious annual event. He’s conducted global webinars for a London-based firm specializing in international marketing solutions. At their Los Angeles conference for marketing executives, Bob was rated as one of their top speakers. When a reporter, honored by the Radio TV News Directors Association as Best TV Investigative Reporter in the U.S. and Canada. Many of his stories appeared on the CBS Evening News.

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